Jurnal Pariwisata, Bisnis dan Digital di kelalo oleh Pusat Penelitian, Pengabdian Masyarakat (P3M) Institut Pariwisata Trisakti terbit dua kali setahun (Mei dan September) dan memuat artikel hasil penelitian, kajian teori, serta analisis kasus tentang pariwisata, bisnis, dan transformasi digital mencakup manajemen destinasi berkelanjutan, inovasi dan strategi bisnis, teknologi digital untuk pemasaran dan manajemen, transformasi digital UMKM dan kewirausahaan, perilaku konsumen digital, e-commerce dan digital marketing, smart tourism, serta isu kontemporer ekonomi berbasis teknologi. Jurnal ini menerima naskah dari akademisi, praktisi, peneliti, dan mahasiswa.
Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti
Analisis Persepsi & Minat Partisipasi Pada Siswa Terhadap Organisasi Outdoor Pro-Environmental (Studi Kasus SMA Negeri 74 Jakarta)
Pro-environmental organizations in secondary schools function as non-formal environmental education platforms that can foster nature-based experiences and pro-environmental attitudes; however, students’ organizational participation does not always correspond with their environmental interests. This study examines student engagement in pro-environmental school organizations as a staged process encompassing awareness, perceived organizational relevance, interest in outdoor activities, and intention to participate. A quantitative descriptive-analytical survey was conducted among 267 students of SMA Negeri 74 Jakarta. Data were collected using a seven-point Likert-scale questionnaire and analyzed descriptively using mean scores and interpretive categories. The findings indicate that students’ awareness of pro-environmental organizations is moderate (M = 3.95), whereas perceived relevance (M = 5.65) and interest in outdoor activities (M = 5.56) are high. Students’ intention to participate reaches only a moderately high level (M = 5.06), reflecting a stronger preference for experiential outdoor activities than for long-term structural involvement in organizations. Key participation barriers are predominantly structural, including parental permission, time constraints, and financial limitations. These results highlight the importance of experiential, activity-based approaches and sustained institutional support in strengthening pro-environmental school organizations as part of environmental education and sustainable tourism development. Keywords: pro-environmental organizations, outdoor activities, environmental education, student participation, sustainable tourism
Pengaruh Komunikasi Internal Terhadap Kinerja Karyawan Hotel Ashley Tanah Abang Jakarta
This study aims to analyze the effect of internal communication on employee performance at Ashley Hotel Tanah Abang Jakarta. The research method used is a quantitative approach, with data collected through questionnaires using a Likert scale of 1–5. The population in this study consisted of 30 employees from the Front Office, Housekeeping, and Food & Beverage departments, with total sampling used as the sampling technique. Data analysis was conducted using validity tests, reliability tests, simple linear regression analysis, t-test, and coefficient of determination with the assistance of SPSS. The results show that internal communication is in the good category with a mean value of 3.92, while employee performance is also in the good category with a mean value of 4.03. Hypothesis testing indicates that internal communication has a positive and significant effect on employee performance, with a significance value of 0.001 (<0.05). The coefficient of determination value of 32.6% shows that internal communication contributes to employee performance, while the remaining percentage is influenced by other factors. In conclusion, effective internal communication can improve employee performance through clarity of information, work coordination, and increased motivation. Therefore, management is advised to strengthen two-way communication, encourage employee participation, and implement participative leadership to improve performance sustainably. Keywords: internal communication, employee performance, organization, linear regression, hotel
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Nightlife Attractions Lucy In The Sky SCBD, Jakarta
This study aims to examine the influence of service quality on customer satisfaction at Lucy In The Sky SCBD, Jakarta. The research used a quantitative survey method with a purposive sample of 109 respondents. Data were collected through a questionnaire measuring five dimensions of service quality based on Servqual: reliability, responsiveness, assurance, empathy, and tangibles, as well as customer satisfaction levels. The results indicate that all service quality dimensions have a positive effect on customer satisfaction. Fast, friendly, and consistent service, complete facilities, and a comfortable atmosphere were the main factors increasing satisfaction. These findings highlight that effective service quality management can encourage customers to return and recommend the venue to others. In conclusion, service quality has a significant impact on customer satisfaction. Recommendations for Lucy In The Sky SCBD include improving service consistency, enhancing staff responsiveness, updating physical facilities regularly, and providing a personal approach to customers. Future research is suggested to add new variables and different methods to expand understanding of customer satisfaction. Keywords: service quality, customer satisfaction, servqual, customer loyalty, customer experience
Pengaruh Motivasi dan Kompetensi Terhadap Kinerja Crew Event Pada Rhapsodie.Co Indonesia Piano Competition Jabodetabek 2025
This study aims to analyze the effect of work motivation and competence on the performance of event crew at the Rhapsodie.co Indonesia Piano Competition Jabodetabek 2025. The research method used is a quantitative method with a descriptive and verificative approach. Data collection was carried out through questionnaires distributed to 40 respondents who are event crew members. The data were analyzed using validity and reliability tests, multiple linear regression, t-test, F-test, and coefficient of determination with the assistance of SPSS 26. The results show that work motivation and competence have a positive and significant effect on event crew performance. Partially, motivation has a significant effect on performance with a significance value of 0.007, while competence has a more dominant effect with a significance value of 0.000. Simultaneously, both variables significantly affect performance with an F-value of 85.783. The coefficient of determination of 0.813 indicates that 81.3% of the variation in performance is influenced by motivation and competence. The conclusion of this study is that motivation and competence are the main factors determining event crew performance. Therefore, it is recommended that management improve technical and problem-solving training and strengthen work motivation through an optimal appreciation system to support more effective performance. Keywords: work motivation, competence, event crew performance, event organizer, human resource management
Analisis Daya Tarik Pop Up Market di Bandung dan Pengaruhnya Terhadap Gaya Hidup Generasi Z
This study aims to analyze the attractiveness of Pop Up Markets in Bandung as a form of special interest tourism, describe the lifestyle of Generation Z, and examine the influence of Pop Up Market attractiveness on Generation Z’s lifestyle. The study employed a quantitative approach using a descriptive-correlational method. Data were collected through an online questionnaire distributed to 100 Generation Z respondents who had visited Pop Up Markets in Bandung, using a convenience sampling technique. Data analysis was conducted using SPSS through validity and reliability tests, descriptive statistics, classical assumption tests, Pearson correlation, simple linear regression, coefficient of determination, and t-test. The results showed that the attractiveness of Pop Up Markets was categorized as high with a mean score of 4.074, while Generation Z’s lifestyle was also in the high category with a mean score of 4.076. The correlation test indicated a very strong relationship between the two variables, with a coefficient of 0.911 and a significance value of 0.000. Regression analysis revealed that Pop Up Market attractiveness had a positive and significant effect on Generation Z’s lifestyle. Organizers are recommended to strengthen the emotional value and social interaction of the event, while Generation Z is encouraged to enhance digital adaptation by sharing experiences and engaging with Pop Up Market trends through social media. Keywords: pop up market, tourist attraction, lifestyle, Generation Z, Bandung
Analisis Ketersediaan Bahan Baku dalam Operasional Restoran Mie Aceh Bang Djali” di Tanah Kusir Jakarta Selatan
This study aims to analyze the availability of raw materials and their influence on menu development at Mie Aceh Bang Djali Restaurant, South Jakarta. The research method used is quantitative methods using simple regression analysis. Sampling techniques include purposive sampling for qualitative informants and random sampling for quantitative respondents. The results show that raw material availability is generally stable; however, several challenges were identified, such as fluctuations in chili prices, limited supply of Acehnese specialty ingredients, and issues with coconut milk freshness. The quantitative analysis indicates that raw material availability has a positive and significant effect on menu development. The discussion highlights that stable raw material supply is crucial in maintaining menu quality and innovation, as well as enhancing the restaurant’s competitiveness. The conclusion emphasizes that effective raw material management is a key factor in sustaining restaurant operations. Therefore, it is recommended that the restaurant diversify suppliers, improve inventory management systems, and enhance storage quality to maintain product consistency and support continuous menu development. Keywords: raw material availability, menu development, inventory management, restaurant, product quality
Pengaruh Bauran Promosi Dan Jangkar Karier Terhadap Minat Kuliah Pada Program Studi Bidang Pariwisata di Institut Pariwisata Trisakti
This study aims to analyze the influence of promotion mix and career anchors on students’ interest in pursuing higher education in tourism study programs. The research employed a quantitative approach, with data collected through questionnaires distributed to 100 respondents. The data were analyzed using validity and reliability tests, correlation analysis, coefficient of determination, as well as simple and multiple linear regression. The results indicate that the promotion mix has a significant effect on study interest with a coefficient of determination of 48%, while career anchors have an influence of 53.9%. Simultaneously, both variables contribute 61.2% to students’ interest in pursuing higher education. This suggests that better promotional strategies and stronger career orientation lead to higher interest in studying tourism. In addition, descriptive analysis shows that respondents’ perceptions of the promotion mix are categorized as very good, career anchors as highly motivated, and study interest as very high. In conclusion, the promotion mix and career anchors have a positive and significant influence on study interest. It is recommended that institutions improve promotional strategies and provide better career-related education to attract prospective students. Keywords: promotion mix, career anchors, study interest, tourism
Pengaruh Produk Wisata terhadap Keputusan Berkunjung Kembali Wisatawan di Situ Cipondoh Tangerang, Banten
This study aims to analyze the influence of tourism products on tourists’ revisit intention at Situ Cipondoh. The research method used is quantitative with descriptive and verificative approaches. Data were collected through questionnaires distributed to 100 respondents who are visitors. The data analysis techniques include validity test, reliability test, correlation, coefficient of determination, multiple linear regression, t-test, and F-test using SPSS. The results show that partially, tourism activity products and things to see have a significant effect on revisit intention, while things to buy do not have a significant effect. Simultaneously, all tourism product variables significantly influence revisit intention with a coefficient of determination value of 75.9%. This indicates that tourism product quality plays an important role in increasing tourists’ intention to revisit. The conclusion of this study is that well-managed tourism products can enhance revisit intention. Therefore, it is suggested that the management improve the quality of purchasable products and supporting facilities to increase tourist satisfaction. Keywords: tourism product, revisit intention, tourist, satisfaction, Situ Cipondoh
Penerapan Strategi Pemasaran Digital yang Efektif dalam Meningkatkan Penjualan Produk pada Goumroh.ID
This study aims to analyze the digital campaign strategy implemented by Goumroh.ID in marketing umrah travel services and its influence on prospective pilgrims’ decision-making. The research method uses a qualitative approach with data collection techniques including observation, documentation, and in-depth interviews with the company’s internal team. The results show that Goumroh.ID implements an integrated multi-channel digital marketing strategy involving Meta Ads, Google Ads, Instagram Reels, and WhatsApp as communication and conversion channels. The strategy emphasizes trust building, continuous interaction, and measurable conversion through educational content, testimonials, promotional messages, and spiritual values. The discussion reveals that the combination of relevant content tailored to Muslim digital consumers and the integration of digital platforms effectively increases engagement and influences purchase decisions. The conclusion indicates that Goumroh.ID’s digital campaign strategy is effective in enhancing customer interest and trust. Therefore, it is recommended that the company continue to develop data-driven approaches, strengthen digital innovation, and improve content quality to maintain competitiveness in the digital era. Keywords: : digital campaign, digital marketing, umrah, social media, purchase decision
Pengaruh Daya Tarik Digitalisasi Museum Nasional Indonesia terhadap Motivasi Berkunjung di Wisata Heritage Kota Jakarta
This study aims to determine the effect of digitalization attractiveness at the National Museum of Indonesia on tourists’ visiting motivation in heritage tourism in Jakarta. The method used in this research is a quantitative method with descriptive and associative approaches. Data were collected through questionnaires distributed to 100 respondents who had visited the National Museum of Indonesia. The data analysis techniques include validity test, reliability test, coefficient of determination test, and simple linear regression analysis. The results show that digitalization attractiveness is categorized as attractive with a mean score of 4.12, while visiting motivation is categorized as highly motivated with a mean score of 4.27. The coefficient of determination indicates that digitalization attractiveness influences visiting motivation by 56.5%. Furthermore, the t-test results show that digitalization has a significant effect on visiting motivation. This indicates that technologies such as augmented reality, interactive panels, and mobile technology enhance visitor experience and increase their intention to visit. In conclusion, digitalization has a significant influence on visiting motivation. Therefore, it is recommended that museum management improve digital content quality, especially in immersive spaces, and enhance digital facilities to optimize visitor experience. Keywords: digitalization, visiting motivation, museum, heritage tourism
Pengaruh Motivasi Wisatawan Terhadap Tingkat Berkunjung Ulang di Kawasan Heritage Jalan Braga Kota Bandung
This study aims to analyze the influence of tourist motivation on revisit intention in the heritage area of Braga Street, Bandung City. The research method used is a quantitative approach with descriptive and verificative analysis. Data were collected through questionnaires distributed to 100 respondents who had previously visited Braga Street. The data analysis techniques included validity and reliability tests, descriptive analysis, correlation coefficient, coefficient of determination, simple linear regression, and hypothesis testing (t-test). The results indicate that tourist motivation has a positive and significant effect on revisit intention, with a correlation coefficient value of 0.641, categorized as a strong relationship. The coefficient of determination of 41.1% shows that tourist motivation contributes to revisit intention, while the remaining percentage is influenced by other factors not examined in this study. The t-test results reveal that the calculated t-value is greater than the t-table value, meaning the hypothesis is accepted. In conclusion, higher tourist motivation leads to a stronger intention to revisit. It is recommended that destination managers improve facilities, safety, and promotional strategies to enhance tourist experiences and encourage repeat visits. Keywords: tourist motivation, revisit intention, heritage area, braga street, tourism
Pengaruh Kualitas Produk Terhadap Loyalitas Kondumen di Gudeg Yu Djum Pusat, Yogyakarta
This study aims to analyze the effect of product quality on consumer loyalty at Gudeg Yu Djum Pusat, Yogyakarta. The research method used was a quantitative approach with data collection conducted through questionnaires distributed to 100 respondents. Data analysis was carried out using validity tests, reliability tests, descriptive analysis, coefficient of determination, and simple linear regression analysis with the assistance of SPSS version 27. The results showed that product quality had an average score of 3.44, which falls into the very good category, with taste being the most dominant indicator. Meanwhile, consumer loyalty had an average score of 3.46, which was also categorized as very good. Statistical test results indicated that product quality had a significant effect on consumer loyalty, contributing 98.3%. This shows that the better the product quality offered, the higher the level of consumer loyalty. The conclusion of this study is that product quality is the main factor in increasing consumer loyalty. Therefore, it is recommended that Gudeg Yu Djum maintain its taste quality while improving aspects of color and texture, as well as develop marketing strategies to encourage repeat purchases by consumers. Keywords: product quality, consumer loyalty, culinary business, Gudeg Yu Djum, Yogyakarta
Pengaruh Fasilitas Outdoor Recreation Tebet Eco Park terhadap Kepuasan Pengunjung
This study aims to analyze the effect of outdoor recreation facilities on visitor satisfaction at Tebet Eco Park. The research uses a quantitative approach with data collected through questionnaires distributed to 100 respondents. Data analysis includes validity, reliability, simple linear regression, coefficient of determination, and t-test. The results indicate that all questionnaire items are valid and reliable. The coefficient of determination value of 71.7% shows that outdoor recreation facilities have a strong influence on visitor satisfaction. The t-test results also reveal a significant effect with a significance value of 0.000 < 0.05. The discussion highlights that the quality of facilities such as picnic areas, pedestrian paths, and environmental cleanliness plays an important role in enhancing visitor satisfaction. The conclusion states that outdoor recreation facilities have a positive and significant effect on visitor satisfaction. Therefore, it is recommended that management improve cleanliness, supporting facilities, and accessibility to maintain and increase visitor satisfaction. Keywords: outdoor recreation, visitor satisfaction, tourism facilities, urban park
Filosofi Ikan Mas Arsik Dalam Upacara Adat Perkawinan Masyarakat Batak Toba
This study aims to analyze the philosophical meaning, cultural values, and the role of Ikan Mas Arsik in traditional Batak Toba wedding ceremonies, as well as to understand the level of awareness among younger generations regarding this tradition. This research employs a qualitative approach with a descriptive method, using data collection techniques such as observation, in-depth interviews, documentation, and literature review. The informants consist of both older and younger generations within the Naposobulung community. The results indicate that Ikan Mas Arsik holds deep philosophical meaning as a symbol of harmony, balance, and blessings in married life, based on the principle of Dalihan Na Tolu. Furthermore, it embodies ethical, aesthetic, social, and spiritual values that strengthen Batak Toba cultural identity. However, the study finds that younger generations show a declining understanding of these meanings due to modernization and lack of cultural education. In conclusion, Ikan Mas Arsik remains a crucial element in traditional wedding customs that must be preserved. Therefore, active roles from families and communities are needed to provide cultural education and innovation to maintain its relevance among younger generations. Keywords: : ikan mas arsik, Batak Toba culture, philosophical values, youth generation, cultural preservation
Analisis Minat Beli Konsumen Terhadap Presentasi Kue Modern di Sentra Kue Subuh Senen Jakarta Pusat
This study aims to analyze the effect of cake presentation on consumer purchase intention at Sentra Kue Subuh Senen, Central Jakarta. This research used a quantitative method with descriptive and associative approaches. The sample consisted of 100 respondents from Generation Z consumers. Data were collected using a Likert-scale questionnaire and analyzed through validity test, reliability test, Pearson correlation, coefficient of determination, and simple linear regression analysis. The results show that cake presentation is categorized as very good with a mean score of 4.24, while consumer purchase intention is categorized as very high with a mean score of 4.25. The Pearson correlation test indicates a positive and significant relationship between cake presentation and purchase intention with a correlation value of 0.720, categorized as strong. The coefficient of determination shows that 51.8% of purchase intention is influenced by cake presentation, while 48.2% is influenced by other factors. The regression analysis results show a significant positive effect with the equation Y = 21.986 + 0.549X. In conclusion, cake presentation significantly influences consumer purchase intention. The study suggests that sellers should improve packaging design, product display, and digital marketing strategies to enhance consumer attractiveness. Keywords: cake presentation, purchase intention, consumers, generation z, marketing
Pengaruh Festival Songkran Sebagai Daya Tarik Wisata Dan Citra Destinasi Terhadap Minat Berkunjung Kembali Generasi Z Indonesia Ke Bangkok, Thailand
This study aims to analyze the influence of the Songkran Festival as a tourist attraction and destination image on the revisit intention of Indonesian Generation Z tourists to Bangkok, Thailand. The research employed a quantitative method with descriptive and verification approaches. Data were collected through questionnaires distributed to 100 respondents who had visited the Songkran Festival and Bangkok, Thailand, and analyzed using validity and reliability tests, descriptive statistics, correlation analysis, coefficient of determination, simple and multiple linear regression, as well as t-test and F-test. The results show that the Songkran Festival obtained a mean score of 4.41 (very good category), destination image of Bangkok scored 4.34 (very good category), and revisit intention scored 4.36 (very high category). The regression results indicate that both the Songkran Festival and destination image significantly influence revisit intention, either partially or simultaneously, with a contribution of 48.3%. In conclusion, a better festival attraction and stronger destination image lead to higher revisit intention among tourists. The study recommends strengthening the cultural values of the Songkran Festival and improving Bangkok’s destination image promotion to increase the interest of Generation Z tourists in revisiting. Keywords: songkran festival, destination image, revisit intention, generation z, Bangkok
Peran Tradisi Punjungan Dalam Membentuk Identitas Kuliner Di Desa Jatiharjo
This study aims to analyze the role of the Punjungan tradition in shaping the culinary identity of the community in Jatiharjo Village, Jatipuro District, Karanganyar Regency. The research method used is a qualitative approach with descriptive analysis through observation, interviews, and documentation. The informants consist of village officials, community leaders, and local residents. The results show that the Punjungan tradition plays an important role in transmitting social values such as mutual cooperation, solidarity, and respect, which are reflected in collective culinary activities. Furthermore, the culinary characteristics of this tradition demonstrate strong connections with temporal aspects, geographical environment, local knowledge, and cultural meanings. The SWOT analysis reveals that the tradition has strengths in preserved cultural values and opportunities for development through social media and local culinary businesses, but also faces weaknesses such as economic burdens and threats from modern lifestyle changes among younger generations. In conclusion, the Punjungan tradition significantly contributes to shaping local culinary identity. Therefore, preservation efforts through documentation, youth education, and culinary development based on tradition are recommended to ensure its sustainability. Keywords: Punjungan tradition, culinary identity, local culture, mutual cooperation, Jatiharjo Village
Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan Pada Starbucks Gelora Bung Karno
This study aims to analyze the effect of product quality on customer loyalty at Starbucks Gelora Bung Karno. The research method used is a quantitative approach with descriptive and verificative analysis. Data were collected through questionnaires distributed to 100 respondents who are Starbucks customers using purposive sampling technique. Data analysis was conducted using Spearman correlation test, coefficient of determination, and simple linear regression with SPSS version 26. The results show that product quality has a positive and significant relationship with customer loyalty, indicated by a correlation coefficient of 0.607 and a significance value of 0.000 < 0.05. The coefficient of determination of 36.8% indicates that product quality contributes to customer loyalty, while the remaining is influenced by other factors. The discussion reveals that positive customer perceptions of product quality enhance trust and commitment, leading to higher loyalty. The conclusion of this study is that product quality significantly affects customer loyalty. It is recommended that the company improve product innovation, maintain quality consistency, and strengthen customer loyalty strategies to remain competitive. Keywords: product quality, customer loyalty, Spearman correlation, Starbucks, consumer behavior
Pengaruh Atraksi Terhadap Keputusan Berkunjung di Situ Pondok Jagung di Serpong Utara, Tangerang Selatan, Provinsi Banten
This study aims to analyze the effect of tourist attractions on visitors’ decision to visit. The object of this research is Situ Pondok Jagung as a local tourism destination with development potential. This study employs a quantitative approach using simple regression analysis. The population consists of all visitors, with a sample size of 100 respondents selected through accidental sampling technique. Data were collected questionnaires using a Likert scale. The data analysis techniques include validity test, reliability test, simple regression analysis, coefficient of determination, and partial test (t-test). The results show that tourist attractions have a positive and significant effect on visitors’ decision to visit. This is evidenced by the t-statistic value being greater than the t-table value and the significance level being less than 0.05. In addition, the coefficient of determination indicates that tourist attractions contribute substantially to explaining the variation in visiting decisions. Therefore, tourist attractions are an important factor in increasing visitors’ interest and decision to visit. This study implies that proper management and development of tourist attractions can enhance destination appeal and increase the number of visitors. Keywords: tourist attraction, visiting decision, tourism destination, tourism
Analisis Kualitas Pelayanan Food And Beverage Service Terhadap Kepuasan Tamu di Max – Max Bogor Café & Resto
This study aims to analyze the effect of service quality on customer satisfaction at MAX-MAX Bogor Café & Resto. The research method used is a quantitative approach with an associative type and simple linear regression analysis technique. The population consists of all customers who have visited the café, with a sample of 100 respondents selected using purposive sampling. Data were collected through questionnaires using a Likert scale and analyzed using validity, reliability, and hypothesis testing with SPSS. The results show that service quality has a positive and significant effect on customer satisfaction, with a significance value of 0.000 < 0.05. The coefficient of determination (R²) is 0.567, indicating that service quality contributes 56.7% to customer satisfaction, while the remaining 43.3% is influenced by other factors outside the study. Overall, service quality is considered high, but customer satisfaction is not yet fully optimal. In conclusion, service quality plays a crucial role in enhancing customer satisfaction. Therefore, it is recommended that management improve service responsiveness, staff coordination, and service consistency to enhance customer experience and long-term loyalty. Keywords: service quality, customer satisfaction, SERVQUAL, restaurant, linear regression
Green Housekeeping Implementation: Evidence at WSB Hotel
This study aims to analyze the implementation of Green Housekeeping and to formulate development strategies to support sustainability at WSB Hotel. The research method used is a descriptive qualitative approach, with data collected through interviews, observations, and documentation. The informants include the Housekeeping Manager, Supervisor, and staff directly involved in operations. Data were analyzed using SWOT analysis to identify strengths, weaknesses, opportunities, and threats in program implementation. The results indicate that Green Housekeeping has been implemented fairly well through the application of 3R principles (Reduce, Reuse, Recycle), the use of environmentally friendly cleaning products, waste management practices, and energy and water efficiency efforts. However, several challenges remain, including lack of employee consistency, limited facilities, and suboptimal program evaluation. Therefore, strategies such as continuous employee training, routine evaluation systems, and strengthening sustainability-based organizational culture are recommended. In conclusion, Green Housekeeping plays an important role in supporting hotel sustainability, but its implementation needs to be optimized through integrated strategies. Keywords: Green Housekeeping, Green Hotel, sustainability, SWOT, hospitality
Penerapan BMC (Business Model Canvas) Pada Wodowata Nirwana : Studi Kasus Pengembangan Bisnis)
This study aims to analyze the application of the Business Model Canvas (BMC) in the business development of the Wodowata Nirwana tourist destination, located in Nagekeo, Flores Island, East Nusa Tenggara. This study uses SWOT analysis and BMC methods. The results show that the application of BMC can help Wodowata Nirwana in identifying and developing strategic business elements, such as market segmentation and value proposition. The uniqueness of local woven fabrics is also one of the value propositions. Based on the SWOT analysis results from the IFAS and EFAS tables, internal strengths dominate with a SW score of 1.18 (led by strong value propositions and customer segmentation), while external factors are somewhat favorable with an O-T of 0.60 (opportunities for continuous innovation exceed competitive threats), so that the overall position is in the aggressive SO quadrant—recommending growth strategies such as leveraging strengths for digital expansion and partnerships in thematic tourism, and addressing operational weaknesses for long-term sustainability. Keywords: BMC, SWOT, tourist destinations, marine tourism, wodowata, woven fabrics
Uji Coba Pemanfaatan Limbah Biji Kurma Terhadap Coffee Cookies
The increasing consumption of coffee in Indonesia has encouraged the development of various coffee-based products, including coffee cookies. However, the high caffeine content in coffee may cause negative health effects if consumed excessively. This study aimed to determine the effect of date seed flour substitution for coffee flour on the taste, texture, and consumer acceptance of coffee cookies. The study employed a quantitative method with an experimental approach. Data were collected through hedonic and organoleptic tests involving 30 panelists consisting of 5 expert panelists and 25 untrained panelists. The data were analyzed using descriptive analysis and the Independent Sample T-Test. The results showed that there was no significant difference in taste between the control product and the date seed flour substitution product, with a significance value of 1.000 (>0.05). Meanwhile, the texture indicator showed a significant difference with a significance value of 0.004 (<0.05). Based on the hedonic test results, the date seed flour substitution product obtained a higher level of preference than the control product in terms of both taste and texture. Therefore, date seed flour can be used as an alternative substitute for coffee flour in coffee cookies and has the potential to become a healthier and environmentally friendly pastry innovation. Keywords: date seed flour, coffee cookies, hedonic test, texture, taste
Implementasi Community Based Tourism Dalam Pengelolaan Pariwisata Berkelanjutan di Desa Penglipuran, Bali
This study aims to analyze the implementation of Community Based Tourism (CBT) in Penglipuran Village as a cultural and sustainable tourism village, as well as to identify community participation, economic benefits, cultural and environmental preservation, challenges, and mitigation efforts. The research used a qualitative method with a descriptive approach. Data were collected through observation, interviews, documentation, and literature studies involving traditional leaders, local communities, MSME actors, youth groups, tourism managers, and tourists. The findings indicate that the implementation of CBT in Penglipuran Village has been successfully carried out through active community participation in tourism management, cultural preservation, and environmental cleanliness. Community-based management under the traditional village system has positively contributed to improving local economic conditions through homestays, MSMEs, and cultural attractions. However, the study also found several challenges, including limited human resources, suboptimal visitor management, and the influence of modernization on local culture. The conclusion of this study reveals that the success of CBT in Penglipuran Village is strongly influenced by local wisdom, community participation, and customary systems that support sustainable tourism. This study suggests improving community capacity, strengthening sustainable tourism management, and controlling tourist numbers to maintain cultural and environmental balance. Keywords: community based tourism, tourism village, community participation, sustainable tourism, Penglipuran Village.
Anteseden Urge To Buy Impulsively Skincare Somethinc Pada Generasi Z di Jakarta
This study analyzes the factors that precede the urge to buy impulsively Somethinc skincare products among Generation Z in Jakarta. The study examines the influence of informational value (IV), vicarious expression (VE), and impulsiveness (IM) on the urge to buy impulsively (UBI), with trust on influencer branded posts (TI) as a mediating variable. This research specifically targets Generation Z who are active on social media, especially TikTok, and have experience purchasing Somethinc skincare products influenced by content shared by influencers. This study employs a descriptive and causal approach, utilizing primary data collected through an online survey from 253 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that IV, VE, and IM significantly influence the UBI, with TI playing a role as a mediator. These findings highlight the importance of influencer content characteristics in shaping impulsive buying decisions and demonstrate the role of trust in mediating the relationship between content and UBI. This research also contributes to understanding the impact of digital content on consumer behavior, particularly among tech-savvy Generation Z in Jakarta. Keywords: urge to buy impulsively, informational value, vicarious expression, impulsiveness, trust on influencer branded posts, generation Z
Pemanfaatan Tepung Buah Pala (Myristica fragrans) dari Desa Wisata Sukajadi sebagai Substitusi Tepung Terigu pada Bolu Kukus
Indonesia relies heavily on imported wheat flour while the utilization of local food resources remains limited. One potential local commodity is nutmeg pulp, which can be processed into flour. This study aimed to analyze the utilization of dried nutmeg flour from Sukajadi Tourism Village as a substitute for wheat flour in steamed sponge cake production. The product was evaluated based on physical characteristics and organoleptic properties, including color, aroma, texture, and taste. A Completely Randomized Design (CRD) with four substitution formulas was used: 0% nutmeg flour: 100% wheat flour (control), 25% : 75%, 50% : 50%, and 100% : 0%. Sensory evaluation included organoleptic testing by 7 trained panelists and hedonic testing by 42 untrained panelists. Data were analyzed using nonparametric statistical tests, including the Friedman and Wilcoxon Signed Ranks tests. The color, aroma, and taste of the steamed sponge cake were significantly affected by nutmeg flour substitution, whereas texture showed no significant difference. Hedonic test results indicated that the untrained panelists were able to distinguish sensory differences and accept the product formulations. These findings indicate that dried nutmeg flour has the potential to be used as a substitute for wheat flour in steamed sponge cake products and may contribute to local food diversification and MSME-based product development in Sukajadi Tourism Village. Keywords: dried nutmeg flour, wheat flour substitution, steamed sponge cake, sensory evaluation, food diversification
Pengaruh Kualitas Pelayanan Terhadap Minat Berkunjung Kembali di Taman Margasatwa, Ragunan Jakarta Selatan
This study aims to analyze the effect of service quality on tourists’ revisit intention at Taman Margasatwa Ragunan. The research method used is a quantitative method with a causality approach. Data collection was carried out through the distribution of questionnaires to 100 respondents who had visited Ragunan Wildlife Park, South Jakarta. The sampling technique used purposive sampling. Data analysis employed simple linear regression with the assistance of SPSS version 27, including validity testing, reliability testing, coefficient of determination, partial test (t-test), and simultaneous test (F-test). The results of the study indicate that service quality has a positive and significant effect on tourists’ revisit intention with a significance value of 0.000 < 0.05. The coefficient of determination value of 61.1% indicates that service quality has a considerable contribution to tourists’ revisit intention. The conclusion of this study shows that improving service quality can increase tourist loyalty to revisit. Therefore, tourism destination managers are advised to improve the quality of facilities, staff services, and the comfort of the tourism environment in order to continuously enhance tourist satisfaction and revisit intention. Keywords: service quality, revisit intention, tourism destination
Adaptasi Digital Pelaku UMKM di Desa Cibeber, Purwakarta, Jawa Barat, Indonesia
This study aims to analyze the forms of digital adaptation among MSME actors in Cibeber Village, Purwakarta Regency, West Java, in improving business competitiveness. The study employed a qualitative approach using a descriptive method. Data collection techniques included in-depth interviews, observation, and documentation. Research informants consisted of MSME actors, village officials, and MSME facilitators selected through purposive sampling techniques. Data analysis used the interactive analysis model developed by Miles and Huberman, including data reduction, data presentation, and conclusion drawing. The results showed that the digital adaptation of MSME actors was carried out through the use of social media, marketplaces, digital payments, and online promotion. The utilization of digital technology helped MSMEs expand market reach, increase sales, strengthen customer relationships, and improve business competitiveness. However, the digital adaptation process still faced several obstacles, such as low digital literacy, limited technological skills, internet network constraints, and lack of training and assistance. This study indicates that digital adaptation plays an important role in supporting the development and sustainability of MSMEs in rural areas. Keywords: digital adaptation, MSMEs, business competitiveness, digital marketing, Cibeber Village
Persepsi Room Attendant Terhadap Karakteristik Kepemimpinan Efektif di Departemen Housekeeping The Royal Pita Maha
Effective leadership is the ability to encourage a number of people to work together to carry out activities that are directed at organizational goals. This study aimed to determine Room Attendant perceptions of effective leadership characteristics in the Housekeeping Department of The Royal Pita Maha. The problem limitation in this research is Supervisor. In obtaining data, this research uses quantitative and qualitative data. To get answers to the formulation of the problem, this study uses quantitative descriptive analysis techniques, data collected by distributing questionnaires to Housekeeping Department staff. After conducting research, the results showed that of the 14 indicators of effective leadership characteristics, it was seen that 4 indicators were of good value, 9 indicators were of fair value and 1 indicator was of poor value. The conclusion of this study shows that the characteristics of effective leadership in the Housekeeping Department of The Royal Pita Maha have been implemented well on 4 indicators, moderately well on 9 indicators and not well on 1 indicator. It is recommended to always continuously implement the principles of effective leadership characteristics in the Housekeeping Department of The Royal Pita Maha. Keywords: effective leadership, supervisor, housekeeping department
Dampak Overtourism terhadap Aspek Lingkungan, Ekonomi, dan Sosial Budaya di Kawasan Malioboro, Yogyakarta
This study aims to analyze local community perceptions of the impacts of overtourism in the Malioboro area of Yogyakarta, focusing on three main aspects: environmental, economic, and socio-cultural. Overtourism in this area is characterized by a surge in tourist numbers exceeding the region’s carrying capacity, leading to various issues such as traffic congestion, pollution, changes in land use, and increased cost of living, all of which directly affect the quality of life for local residents. The study employs a quantitative method with a descriptive approach by distributing questionnaires to 85 respondents who have lived and worked in the Malioboro area for a minimum of five years. The results show that the local community perceives significant negative impacts on environmental and socio-cultural aspects, including the deterioration of cleanliness and disruption of local values due to tourist dominance. However, in the economic aspect, most respondents acknowledge certain benefits such as increased income and employment opportunities, although accompanied by pressures on the cost of goods and housing. This research recommends the implementation of sustainable tourism management strategies and active community involvement in policy formulation to mitigate the negative effects of overtourism in the Malioboro area. Keywords: overtourism, community perception, malioboro, environmental impact, economic, socio-cultural