Pengaruh Produk Wisata terhadap Keputusan Berkunjung Kembali Wisatawan di Situ Cipondoh Tangerang, Banten

Abstract

This study aims to analyze the influence of tourism products on tourists’ revisit intention at Situ Cipondoh. The research method used is quantitative with descriptive and verificative approaches. Data were collected through questionnaires distributed to 100 respondents who are visitors. The data analysis techniques include validity test, reliability test, correlation, coefficient of determination, multiple linear regression, t-test, and F-test using SPSS. The results show that partially, tourism activity products and things to see have a significant effect on revisit intention, while things to buy do not have a significant effect. Simultaneously, all tourism product variables significantly influence revisit intention with a coefficient of determination value of 75.9%. This indicates that tourism product quality plays an important role in increasing tourists’ intention to revisit. The conclusion of this study is that well-managed tourism products can enhance revisit intention. Therefore, it is suggested that the management improve the quality of purchasable products and supporting facilities to increase tourist satisfaction.

Keywords: tourism product, revisit intention, tourist, satisfaction, Situ Cipondoh