Penerapan Strategi Pemasaran Digital yang Efektif dalam Meningkatkan Penjualan Produk pada Goumroh.ID

Abstract

This study aims to analyze the digital campaign strategy implemented by Goumroh.ID in marketing umrah travel services and its influence on prospective pilgrims’ decision-making. The research method uses a qualitative approach with data collection techniques including observation, documentation, and in-depth interviews with the company’s internal team. The results show that Goumroh.ID implements an integrated multi-channel digital marketing strategy involving Meta Ads, Google Ads, Instagram Reels, and WhatsApp as communication and conversion channels. The strategy emphasizes trust building, continuous interaction, and measurable conversion through educational content, testimonials, promotional messages, and spiritual values. The discussion reveals that the combination of relevant content tailored to Muslim digital consumers and the integration of digital platforms effectively increases engagement and influences purchase decisions. The conclusion indicates that Goumroh.ID’s digital campaign strategy is effective in enhancing customer interest and trust. Therefore, it is recommended that the company continue to develop data-driven approaches, strengthen digital innovation, and improve content quality to maintain competitiveness in the digital era.

Keywords: : digital campaign, digital marketing, umrah, social media, purchase decision