Pengaruh Atraksi Terhadap Keputusan Berkunjung di Situ Pondok Jagung di Serpong Utara, Tangerang Selatan, Provinsi Banten

Abstract

This study aims to analyze the effect of tourist attractions on visitors’ decision to visit. The object of this research is Situ Pondok Jagung as a local tourism destination with development potential. This study employs a quantitative approach using simple regression analysis. The population consists of all visitors, with a sample size of 100 respondents selected through accidental sampling technique. Data were collected questionnaires using a Likert scale. The data analysis techniques include validity test, reliability test, simple regression analysis, coefficient of determination, and partial test (t-test). The results show that tourist attractions have a positive and significant effect on visitors’ decision to visit. This is evidenced by the t-statistic value being greater than the t-table value and the significance level being less than 0.05. In addition, the coefficient of determination indicates that tourist attractions contribute substantially to explaining the variation in visiting decisions. Therefore, tourist attractions are an important factor in increasing visitors’ interest and decision to visit. This study implies that proper management and development of tourist attractions can enhance destination appeal and increase the number of visitors.

Keywords: tourist attraction, visiting decision, tourism destination, tourism