Pengaruh Kualitas Pelayanan Terhadap Minat Berkunjung Kembali di Taman Margasatwa, Ragunan Jakarta Selatan

Abstract

This study aims to analyze the effect of service quality on tourists’ revisit intention at Taman Margasatwa Ragunan. The research method used is a quantitative method with a causality approach. Data collection was carried out through the distribution of questionnaires to 100 respondents who had visited Ragunan Wildlife Park, South Jakarta. The sampling technique used purposive sampling. Data analysis employed simple linear regression with the assistance of SPSS version 27, including validity testing, reliability testing, coefficient of determination, partial test (t-test), and simultaneous test (F-test). The results of the study indicate that service quality has a positive and significant effect on tourists’ revisit intention with a significance value of 0.000 < 0.05. The coefficient of determination value of 61.1% indicates that service quality has a considerable contribution to tourists’ revisit intention. The conclusion of this study shows that improving service quality can increase tourist loyalty to revisit. Therefore, tourism destination managers are advised to improve the quality of facilities, staff services, and the comfort of the tourism environment in order to continuously enhance tourist satisfaction and revisit intention.

Keywords: service quality, revisit intention, tourism destination