Pengaruh Peran Kesadaran Wisata Kelompok Tani Aneka Usaha dan Pengembangan Agrowisata Terhadap Pemberdayaan Masyarakat di Dusun Kranjang Desa Wayame Kecamatan Teluk Ambon

Abstract

This study aims to analyze the influence of tourism awareness and agritourism development on community empowerment in Dusun Kranjang, Wayame Village, Teluk Ambon District. This study employed a quantitative approach with a sample of 100 respondents determined using the Slovin formula. Data were collected through questionnaires, observations, and documentation and were analyzed using validity tests, reliability tests, multiple linear regression analysis, the coefficient of determination, t-tests, and F-tests . The results indicate that the research instrument met the validity and reliability requirements. Furthermore, tourism awareness and agritourism development have a positive and significant influence on community empowerment, both partially and simultaneously. These findings suggest that increasing community awareness of tourism potential, supported by effective agritourism development, can enhance community participation, self-reliance, and welfare through the utilization of local resources. Tourism awareness and agritourism development are important factors in promoting community empowerment based on local potential.

Keywords: tourism awareness; agritourism; community empowerment; farmers group; sustainable tourism