Pengaruh Kualitas Pelayanan Terhadap Minat Berkunjung Kembali Di Marawa Beach Club Kota Padang

Abstract

This study aims to analyze the effect of service quality on revisit intention at Marawa Beach Club, Padang City. The study employed a quantitative approach using a correlational method. The research population consisted of visitors to Marawa Beach Club, Padang City, who had visited the destination at least once. The sample was determined based on the characteristics of the population, and data were collected through questionnaires distributed to respondents. Data were analyzed using descriptive statistics, validity testing, reliability testing, the coefficient of determination, and hypothesis testing through simple linear regression. The results indicate that service quality has a positive and significant effect on visitors' revisit intention at Marawa Beach Club, Padang City. This finding indicates that the better the service quality received by visitors, the stronger their intention to revisit and recommend Marawa Beach Club to others. This study provides practical implications for management to improve service consistency, particularly in terms of reliability, responsiveness, assurance, empathy, and facility quality, as an effort to strengthen positive visitor experiences and maintain tourists' intention to revisit.

Keywords: service quality, revisit intention, tourists