The Impact of Halal Tourism Promotion (Sharia Tourism) Towards the Students’ of STP Trisakti Visiting Decision to Twelve Halal Tourism Destinations

Abstract

This study discusses the impact of halal tourism promotion (sharia tourism) towards visiting decision to twelve halal tourism destinations, since a major halal tourism potential is expected to have the impact towards the regional economy. The present study employs qualitative method by administering a questionnaire to the students of STP Trisakti. The finding revealed that the halal tourism promotion in Indonesia is categorized as good. This can be seen from the result of the data analysis given to 96 respondents that showed that most respondents responded that they agreed with the given statements. The average value of the entire respondents’ answers were 2.9964 with the interval of 2,50 – 3,24. The result of the study showed that the visiting decision is categorized as willing to visit halal tourism destinations which have been appointed by the Ministry of Tourism. This can be seen from the result of the data analysis given to 96 respondents with the average responds agree to visit.