The Potential of Culinary Studio Business in North Jakarta

Diena Mutiara Lemy; Ryan Grady

Diena Mutiara Lemy Universitas Pelita Harapan
Ryan Grady Universitas Pelita Harapan

Abstract

Hospitality industry are one of the growing industries in the world. In the hospitality industry, there are also a food service industry which also are one of the growing industries. The business may also be supported as the increasing number of gross domestic regional product in Jakarta. The main purpose of the research is to study the market demand to analyze whether Culinary Studio Business is feasible in North Jakarta. Culinary Studio is a space for the market who have passion in culinary, baking and coffee making to do many activities regarding that passion. This feasibility research will be done by the help of survey, theoretical research, and data gathering. To give further explanation about the business feasibility study, marketing mix elements which are (8P’s) will be discussed.

Author Biography

Diena Mutiara Lemy, Universitas Pelita Harapan

Hospitality industry are one of the growing industries in the world. In the hospitality industry, there are also a food service industry which also are one of the growing industries. The business may also be supported as the increasing number of gross domestic regional product in Jakarta. The main purpose of the research is to study the market demand to analyze whether Culinary Studio Business is feasible in North Jakarta. Culinary Studio is a space for the market who have passion in culinary, baking and coffee making to do many activities regarding that passion. This feasibility research will be done by the help of survey, theoretical research, and data gathering. To give further explanation about the business feasibility study, marketing mix elements which are (8P’s) will be discussed.