The Impact of Jakarta Good Guide Service Quality Towards the Satisfaction of Jakarta Walking Tour Tourists

Abstract

Jakarta Good Guide is the association of guides - tour guides who have received training and licenses from the DKI Jakarta Tourism Office. Jakarta Good Guide offers Jakarta walking tour product named walking tour to see the beauty of Jakarta such as culture, historical building and Jakarta’s food. Jakarta good guide has approximately 21 routes and the visiting of domestic tourist always increases in every year. The purpose of the study was to determine the effect of service quality on the satisfaction of tourists in the Jakarta walking tour.The sample of this study were tourists who took the Jakarta walking tour (City center 2, China Town, Tourism Museum). This study used descriptive quantitative method to determine the relationship between service quality and tourist satisfaction. Data in the study were collected by using questionnaires, interviews, observation and literature studies used validity test, reliability test, descriptive test, correlation coefficient and determination, simple linear regression and t test hypothesis.The results of the study in the correlation coefficient between service quality and tourist satisfaction is equal to 0.754 with a significant level of 0.000 which means strong, then tourist satisfaction (Y) is influenced by service quality (X) in City center 2, China Town, Museum Tourism by 52% . Based on the hypothesis test t that the service quality variable has a significant effect on the satisfaction of tourists in the Jakarta walking tour.