The Importance of Destination Image for Tourists Visiting Kepulauan Seribu

Abstract

Visitor fluctuations can be caused by a good destination image, with a good destination image can encourage visitors to visit it again. Therefore, the formulation of the problem of this research is how the image of a Kepulauan Seribu destination for visitors or tourists who have visited the Kepulauan Seribu. The results of this study show the Destination Image of the Kepulauan Seribu is Good. This can be seen from the rate of repeat visits made by tourists by 58% of 100 respondents. Other results tourists consider the thousand island communities to be very friendly, and the Kepulauan Seribu are an excellent place for relaxation and rest