SIKAP WISATAWAN NUSANTARA TERHADAP PRODUK WISATA KULINER DI KOTA PALEMBANG
Abstract
The objective of this research is to present a comprehensive framework of tourist attitude toward culinary tourism product in Palembang City. This research is using quantitative method with ex-post facto and longitudinal approach. Samples are taken during the high season and low season. Descriptive and inferential statistic conducted to analyze the research questions and the results are: 1) Knowledge, understanding, and tourist tendency toward culinary tourism in Palembang City tend to be positive. 2) Tourist attitude towards culinary in Palembang according to origin, age, and tourist destinations, as well as visit frequency did not differ significantly.References
DAFTAR PUSTAKA
Aaby, N. E. and R. Discenza. 1993. Strategic Marketing and New Product Development; An Integrated Approach. Journal o f Business and Industrial Marketing, 8: 61-67.
Aderhold, P., 1995. The European Holiday Market for Developing Countries 1995, Research Report to the Institute for Tourism Research and Planning. Copenhagen.
Assael, H., 1984. Consumer Behaviour and Marketing Action. Boston: Kent Publishing Company.
Baker, M., 1988. Marketing Strategy and Management. Hongkong: Macmillan Educational Ltd.
Corstjens, M. L. and D.A. Gautschi. 1983. Formal Choice Model in Marketing. Marketing Science, 2: 19-56.
Cravens, D. W. 1987. Strategic Marketing, Second Edition. Illinois: Richard D Irwin, Inc.
Csrompton, J L. 1979. Motivation for Pleasure Travel, Annals of Tourism Research, 4: 408-424.
Aaby, N. E. and R. Discenza. 1993. Strategic Marketing and New Product Development; An Integrated Approach. Journal o f Business and Industrial Marketing, 8: 61-67.
Aderhold, P., 1995. The European Holiday Market for Developing Countries 1995, Research Report to the Institute for Tourism Research and Planning. Copenhagen.
Assael, H., 1984. Consumer Behaviour and Marketing Action. Boston: Kent Publishing Company.
Baker, M., 1988. Marketing Strategy and Management. Hongkong: Macmillan Educational Ltd.
Corstjens, M. L. and D.A. Gautschi. 1983. Formal Choice Model in Marketing. Marketing Science, 2: 19-56.
Cravens, D. W. 1987. Strategic Marketing, Second Edition. Illinois: Richard D Irwin, Inc.
Csrompton, J L. 1979. Motivation for Pleasure Travel, Annals of Tourism Research, 4: 408-424.
Published
2015-07-01
How to Cite
.
SIKAP WISATAWAN NUSANTARA TERHADAP PRODUK WISATA KULINER DI KOTA PALEMBANG.
Jurnal Ilmiah Pariwisata, [S.l.], v. 20, n. 2, p. 147-160, july 2015.
ISSN 2599-0209.
Available at: <https://jurnalpariwisata.iptrisakti.ac.id/index.php/JIP/article/view/33>. Date accessed: 24 nov. 2024.
Issue
Section
Article
Keywords
Tourist Attitude, Tourism Product, Culinary
Pusat Penelitian dan Pengabdian kepada Masyarakat 
