Pengembangan Produk Kuliner Betawi Berbasis Digital Marketing di Kelurahan Parigi Baru – Tanggerang Selatan

Abstract

The aim of this activity is to develop Betawi culinary products in Perigi Baru Village, South Tangerang involving increasing digital marketing, income of local culinary entrepreneurs, empowering the local economy, creating positive branding. The method of this activity is by providing counseling and training. The PKM KKB Incentive Program at Karang Taruna, Perigi Baru Village, lasts for two months with a total of 25 participants, focusing on developing Betawi culinary MSMEs through digital marketing and packaging. This theme received a positive response, increasing enthusiasm and innovation among the members of Karang Taruna Perigi Baru. The active participation of the community, especially Karang Taruna members, reflects the high level of support for the PKM Incentive Program in the field of Betawi culinary development. Cross-sector collaboration, involving lecturers, MBKM students, resource persons, and the local community, including four students from the Applied Hotel and Tourism Study Program, provided a valuable contribution. They are not only additional human resources, but also gain valuable practical experience that can be applied. This collaboration encourages the development of more optimal processed products in Perigi Baru Village.

Keywords: Betawi culinary, digital marketing