Pemberdayaan Masyarakat Sekitar Destinasi Wisata Tapanuli Utara melalui Diseminasi Strategi Branding, Konten, dan Media Sosial

Abstract

The dissemination activities on tourism marketing strategy and communication in North Tapanuli Regency were conduscted in three sessions, each focusing on strengthening branding, content, and social media.The main objective of these activities was to educate the capacity of local communities in promoting tourism destinations through effective communication approaches tailored to the characteristics of each business. The implementation method involved interactive seminars engaging stakeholders from community who live around tourism destination in North Tapanuli. The results of the activities indicated that participants gained a better understanding of branding concepts, content strategies, and the use of social media in tourism promotion. These findings suggest that a community-based educational approach can serve as an effective strategy for regional tourism development. The conclusion drawn from these activities is that strengthening the marketing communication capacity of local communities significantly contributes to improving the competitiveness of tourism destinations in North Tapanuli.

Keywords: dissemination, social media, promotion