Pendampingan Pengembangan Paket Wisata Terintegrasi Berbasis Koloborasi Pokdarwis di Desa Wisata Pudakpayung, Kota Semarang

Abstract

Pudakpayung Tourism Village in Banyumanik District, Semarang City, possesses diverse tourism potential, including natural, religious, cultural, and creative economy attractions. However, its tourism management faces several challenges, such as fragmented tourism packages, limited collaboration among Tourism Awareness Groups (Pokdarwis), inadequate human resource capacity, and suboptimal digital promotion. These issues have hindered the optimal utilization of tourism resources to improve community welfare. This Community Service Program aimed to empower local communities by enhancing their capacity to develop integrated educational tourism packages, strengthen collaboration among tourism stakeholders, improve digital promotion skills, and establish simple tourism service standard operating procedures (SOPs). The program was implemented through socialization sessions, Focus Group Discussions (FGDs), workshops, training, simulations, and evaluation using pre-test and post-test assessments. A total of 15 participants, consisting of Pokdarwis members, tourism site managers, local MSME actors, and community representatives, were involved in the activities. The results demonstrated a significant improvement in participants’ knowledge, with average scores increasing from 53.6% in the pre-test to 87.0% in the post-test. The program also produced two integrated tourism package designs, a tourism service SOP, and digital promotional content. Overall, the program successfully enhanced community knowledge, skills, and participation in developing a more collaborative, competitive, and sustainable tourism village.

Keywords: Pokdarwis, integrated tourism package, digital storytelling